Two days before the main event, MTV on Saturday announced it will broadcast the 2015 MTV EMA red carpet pre-show and entire main show event via a virtual reality live stream via the MTV EMA app. Scheduled on Monday, 26 October in Milan Italy, the 2015 MTV EMA will be the first global music award show to fully integrate a live virtual reality viewing experience into both its red carpet pre-show and the main show, giving fans the opportunity to get up close and personal with their favourite music and celebrities in real-time. Accessed via the 2015 MTV EMA app (supports iOS 8 and above or Android 4.4 and above), and used in conjunction with an easy to use cardboard viewer, the real time experience lets fans feel as though they are on the red carpet or sitting in-house watching the show. Fans without a viewer can still access a 360-degree viewing experience via the MTV EMA app.
“We are always looking at new ways to engage our audience and push boundaries. The MTV EMAs are one of the biggest nights of the year for us globally, so it makes sense to immerse viewers in this event live via virtual reality. As the first global music award show to broadcast the full event live in VR, we’re giving young people around the world a front row seat to the incredible music, artists and unexpected moments that make this show epic.” said Bob Bakish, President and CEO of Viacom International Media Networks
The network is also teaming up with Instagram to host a custom “Boomerang” inspired booth backstage at the 2015 MTV EMAs, where musicians can capture and Instagram their own Boomerang style videos. Boomerang is a new standalone app, which was launched by Instagram on Thursday, 22 October, that helps you turn everyday moments into something fun and unexpected.
MTV and Snapchat are also partnering to bring fans closer to the action of the EMAs. Snapchat will be covering the event through a MTV EMA Live Story which will feature exclusive EMA content from the red carpet, main show and backstage on its international Snapchat Discover channel. Additionally, MTV will also feature live content on Vine, Facebook and Twitter throughout the night, and will live-stream backstage moments via Periscope.
On the night of the 2015 MTV EMAs, MTV is also set to unveil MTV Canvas, an online tool that gives the audience freedom to create and play with the brand and pop culture, making their own visual art with music, backdrops and more.
Catch the 2015 MTV EMA on Monday, October 26 LIVE from the Mediolanum Forum in Milan, Italy in partnership with Expo 2015.