The power of a message can be most audible through lyrics, rhythm, and melody. To have music be representative of a country’s beauty and essence does capture the attention of the listener and the country being represented. In this case, music is best represented to bridge territorial and linguistic boundaries, better yet, bridging two nations with seamless rapport.
Such expression is conveyed by local progressive rock band Up Dharma Down in an effort to collaborate with the Singapore Tourism Board with the release of their brand new single “All The Good Things”. Held in 12 Monkeys Music Hall & Pub in Century City Mall, Makati, the video launch depicted Singapore as not just a viable tourism selection for Filipinos, but a haven of constant curiosity and positivity. Hosted by Carla Dunareanu, the event featured a mini concert of the band’s most notable hits such as “Tadhana” and “Oo”, followed by a live performance of the song itself. It concluded with a sit down interview and behind-the-scenes outtake on the video’s construction.
According to the band, Singapore was one of deep resonation. Singapore’s bread and butter is the vibrant, constant influx of cultures, people, and infrastructures. Up Dharma Down’s music is that of innovation, highlighting their sound through various instruments and uncanny pedal effects. As stated by guitarist Carlos Tanada, the band draws inspiration from “things that always evolve and progress”. The song kicks in with groovy funk and pizzazz; Up Dharma Down’s signature cosmic vibe is coupled with a more upbeat disposition all around. The melancholic maladies are traded in for a liberating summer tone that does mirror the dynamic lifestyle that Singapore has to offer. The band takes the whole experience into an interactive dialogue with the listener; the song itself is one inspired by their immersion to the sights and sounds of The Lion City.
The music video is a mosaic of different locations that the band had experienced whilst performing at a rooftop overlooking the countryside. The video is spliced with the band’s in depth experiences in recognizable landmarks such as the unique artifacts found in Haji Lane, and reflections of the ever changing landscape of the food industry found in “LeVeL33” and “Mad Men Attic Bar”. The overlooking shots of the skyline in endless motion and diverse kaleidoscope effects relays to the viewer a city that continues to evolve. The video runs parallel with the website’s featuring of these same sights themselves.
“All The Good Things” is a track/video that headlines the city’s invitation to us Filipino’s, to indulge in brand new experiences and build on relationships. As Singapore is already a melting pot of cultures, it seeks to expand its already diverse pool of nations through various forms of entertainment, food, and leisure. In lieu of Singapore’s 50th year, Up Dharma Down seeks to connect tourists to the city by building on the common ground of both the nations of Singapore and The Philippines, that of modernity and an inclination to immerse in the beauty of the other. In what better way to impart a message, to build bridges than through the language of music?
“All The Good Things” will be included in the band’s upcoming album to be released during early 2016.