MTV Music Evolution Manila Hip-hop 2015 announces it’s final line-up of performers with the addition of DJ Cash Money.
One of the most prolific DJs in hip hop history, DJ Cash Money, will join the show’s current performers’ line-up consisting of the iconic and Grammy Award-winning hip hop act, Naughty by Nature, Billboard Hot 100 hip hop artist, YG, Filipino-American rapper, record producer and dancer, Apl.de.ap, the Philippines’ most celebrated rapper, Gloc-9 and Philippines’ hottest hip hop act, Abra. DJ Cash Money will replace DJ Mustard who will not be able to perform at MTV Music Evolution 2015 due to personal reasons.
With over three decades of experience, DJ Cash Money (born Jerome Hewlett) is a Philadelphia-based American turntablist, hip-hop artist, and record producer who became one of the most prolific DJs in hip hop history.
His music journey began in the streets of Philadelphia as a dancer travelling from block party to block party in search of the spotlight. He took the name Cash Money from his nickname on the basketball court as he was known to have the “money” shot. While being part of a dance group, “Sonic Wave”, he made mixed tapes for the group’s choreography and became a major player on the mix tape and DJ scene in his high school and in his Southwest Philadelphia neighborhood. However, it was not until he heard the sounds from DJ Grandmaster Flash that sealed his decision to make music his career.
A cultural icon in the DJ world today, DJ Cash Money is best known for his pioneering scratch techniques, lightning speed and fierce musicality on the turntables. Artistic creations such as the Transformer Scratch and the DJ Cash Money Turntable Style Position are just two of his most famous inventions for the DJ world. Over the years, he has revolutionized the technology for DJs and the manufacturing of turntables, which has since earned him the title as the first DJ to be inducted into Technics DJ Hall of Fame. He is also known to be the only DJ to have won all three DJ championships for the New Music Seminar and the DMC DJ Championships.
In the early 90s DJ Cash Money began producing tracks and remixes for several top hip-hop and pop artists such as P.M Dawn, The Roots, Busta Rhymes and Q-Tip. In 2004 he performed at the 2004 Summer Olympics in Greece. In 2007 he received a sneaker deal with Puma that produced the “DJ Cash Money YO-MTV Raps Limited Edition Puma Sneaker”.
DJ Cash Money continues to tour around the world and stays relevant by keeping his ear close to the streets and by studying current trends in music.
Apart from the announcement of DJ Cash Money’s inclusion in the line-up of performers. MTV also announces several perks, promos and contests in the event which will surely make the event more fun and exciting.
One lucky fan will win an exclusive paid-trip for two to the MTV World Stage Malaysia 2015. Fans at the event can take part in an Instagram contest with the hashtag #mtvmusievo to stand a chance to win this exclusive trip to Kuala Lumpur later this year. This includes chances to win limited edition MTV merchandize. Entries can be a selfie, wefie, #ootd (i.e. Outfit of the Day), or fans’ best hip hop moves through an Instavid.
Meanwhile, early birds to the show, will have a chance to get free cab rides to the event. The first 1,000 fans from within Metro Manila will be given free rides via GrabTaxi to the MTV Music Evolution 2015 event from 2.30pm – 6pm on 17 May. Fans simply show the history of their booking at the GrabTaxi booth at the event to get their cashback of PHP150 per ride.
MTV Music Evolution is a live music event that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. MTV Music Evolution marks its inauguration 2015 edition with a feature on hip hop, showcasing iconic and contemporary hip hop acts from both international and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
MTV Music Evolution 2015 is presented by the Tourism Promotions Board (TPB) of the Philippine Department of Tourism (DOT),co-presented by Nestle Drumstick and major sponsors Nestlé Kit Kat and Globe TM, supported by the National Parks Development Committee (NPDC), with media partners Circuit magazine, Gist.PH, Inquirer.net, 99.5Play FM, Wave 89.1, Oomph!Radio (Cebu, Davao and Zamboanga), WhenInManila.com, PhilippineConcerts.com, Scout Magazine, broadcast partners Cignal and Dolby, ride partner GrabTaxi, hotel partner H2O, post party partner Chaos at City of Dreams and roadshow venue partner, Robinsons Place Manila.