After the digital release of their song “To Move On” on Spotify last March, Kithara now releases the official music video of the song.
Last Sunday May 3, 2015 on their official Youtube Channel, Kithara premiers To Move On’s music video.
Directed by Pato San Juan and Jeff Alvaran, the music video translates into action the story of the song which is about a man who struggles to move on from past relationship.
Shot in black and white which added to the feel of the song’s emotion, the video was effective in telling its viewers and listeners the hurt and pain shown by the lead actor.
Occasional shots of the band also highlighted the music video, with the lead vocalist shown in full conviction singing the song which made it more piercing to the listeners.
To Move On is Kithara’s first single under Warner Music. It currently enjoys air plays in different radio stations like RX 93.1 and MOR Tacloban where it penetrates their Top 10 countdown.