Gab Diaz
With their new hit single rocking the airlanes today, award-winning OPM artist 1:43 is now being touted as the newest brand ambassador of McJim Classic Leather.
The long established gentlemen’s brand tapped the boy band—composed of Anjo Resurrecion, Yuki Sakamoto, Gold Aquino, and Yheen Valero—to represent the McJim in its advertising, public relations, collaterals, and digital marketing materials for the year 2016.
“McJim constantly prides itself in having a long-standing support program that celebrates Filipino talent. And as a staunch supporter of OPM, McJim has always been there for 1:43. Thus, it’s high time to make them the new face of the brand,” McJim said in an official statement.
The multi-awarded Filipino pop heartthrobs, who have successfully morphed from teenyboppers to serious musical idols, have just released their pop-rap single “Maria Clara,” which is set to capture the heart of OPM listeners. The song was composed by one of its members Yheen Valero and was arranged by Jonathan Ong of Sonic State Studio.
The members of the hunky group, who flexed some muscles on their latest shoot for McJim, acknowledge how the world-class leather brand known for its quality belts, wallets, bags, and accessories boosted their efforts in attaining success all through these years.
“We have always been grateful to McJim because the brand has supported us from the very beginning. This year they tapped us to be the face of the brand and that’s a big deal because this will help us reach a bigger audience and help us share our music with them,” a very gratified Resurreccion enthused.
“McJim was there when we were just starting out and we will always be thankful for that. This project will allow us to take further strides on our path to more success—just look at how McJim helped the likes of OPM icons Jose Mari Chan and Randy Santiago, and actor and television host Edu Manzano get to be where they are now,” Sakamoto said.
The bachelors of 1:43, the voices behind the iconic and 5th PMPC Star Awards for Music Song of The Year “Sa Isang Sulyap Mo,” are the perfect endorsers for McJim as the brand aims to be more relevant to the younger generation, especially the millennials.
Likewise, 1:43’s family-oriented song “Ang Saya-Saya” became the official song of “Ismol Family” in GMA 7, while “Hayop sa Ganda” has a cult following among the LGBT audience, making them the most sought boy band today.
They also won the Most Promising Recording and Performing Group in the 45th Box Office Entertainment Awards of the Guillermo Mendoza Memorial Scholarship Foundation, a barometer of the most bankable local talents, and have been nominated for various Awit Awards and PMPC Star Awards For Music categories.
“McJim Classic Leather, having been being in the industry for more the 40 years now, deserves to be endorsed by a pool of young talents who are making waves in their field. 1:43 has demonstrated that it is the most popular and enduring local boy band today so we believe that they are the right people to carry the brand,” add the brand’s official statement.
Aside from his composition, Valero says music lover to expect more feel-good and heart-warming songs from them this year which they will compose like their other hit songs.
“’Maria Clara’ is just the start of great music from us. We hope that our fans will continue to support us and watch for our shows here and abroad,” Valero affirmed.
Fresh from a successful 2015, 1:43 is scheduled to have shows across the country and abroad.
